Visual identity / Logotype

Producing the visual identity of a predictive machine learning software. 

The development of Predicat’s main graphic element, a cat, is based on the golden ratio, resulting in a combination of sharp and fluid shapes. This visual identity’s blue and grey shades, which evoke calm and serenity, reinforce its stability.

Project: Predicat
Categories: Identité visuelle, Logotype
Year: 2019