Foundation

Visual identity / Event-promotion / Webdesign

Foundation is a contemporary art institute situated in Paris’ former Chamber of Commerce.

Its visual identity is structured around three core elements. The black and white palet, simple and stark, evokes the aesthetics of the contemporary art world. The red dot also borrows from the art world’s visual language by referencing auction stickers. The pierced oval represents both the building’s foundations, and a new hub artistic hub.

Project: Foundation
Categories: Visual identity, Event-promotion, Webdesign
Year: 2018